Branding

A brand
that sticks.

From logo to photography and video. A brand identity that tells the same story everywhere.

Logo & visual identity

Visual identity that works at every size, from business card to billboard.

Strategy & positioning

Brand positioning, core messages, tone of voice. What the brand truly stands for.

Audiovisual production

Photography and video that show your brand as it really is. Produced in-house.

Specialisations

What you get.

Brand strategy and positioning

A logo without strategy is a picture. A logo with strategy is a brand. Before we design, we run a brand positioning track. We research your market, your competitors, your audience and your values — and distill a positioning that is genuinely distinctive.

The track takes three to five weeks and includes three workshops with your team (internal team or leadership). Output is a brand strategy document with your core message, tone of voice, brand promise, tagline options and the archetypal direction of your visual identity.

Only then do we start designing. Because a visual identity that doesn't flow from strategy is arbitrary — and arbitrary is exactly what a brand must not be.

Photography, video and audiovisual

Visuals are your brand in motion. We produce corporate photography, product photography, corporate video, social ads, after-movies and drone footage — fully in-house, in your brand style, on location.

A typical shoot day delivers between 60 and 150 high-resolution photos plus 3 to 5 short video vignettes of 15 to 60 seconds for social. You receive all raw files, delivered via a personal download link that stays active for six months.

For bigger productions (year-in-review video, employer branding, drone cinematography), we work with a two-person camera team and full pre-production including storyboard and shot list. Ask for a no-obligation quote.

Who it's for

When is a rebrand a good idea?

Rebranding isn't an annual exercise. It's a big investment and a big promise to your market. These are the moments when it really pays off:

Your positioning has shifted

You now serve a different segment, a different audience, a different market — and your current brand no longer fits what you actually do.

You have a merger or acquisition

Combining two brands or taking over one demands a new narrative, a new visual identity and (optionally) a new name.

Your brand feels dated

A brand that's ten to fifteen years old often no longer feels modern. Caution though: sometimes a refresh is enough, and we do that too.

You're scaling internationally

What works in the Netherlands doesn't automatically work in Belgium or France. Culture, language, colour associations — all reasons to calibrate.

We do as many branding tracks as brand refreshes. Not every brand needs to be ripped up. Sometimes a new logo, a sharpened tone of voice and a refreshed website is plenty. We advise honestly what fits your situation.

Our approach

From plan to performance.

Don't start with design. Start with understanding. Once we know where you want to go, we draw the route.

01 — Discovery

Understand the goal

Market, audience, competitors and current situation.

02 — Strategy

The plan that fits

Concrete choices, measurable goals, realistic timing.

03 — Concept

The bigger picture

Moodboard, sitemap, copywriting direction, key visuals.

04 — Design

Visual execution

Wireframes, hi-fi mockups, prototypes and feedback.

05 — Build

Build and integrate

Development, integrations, content, testing.

06 — Test

Before going live

Quality, speed, mobile, browsers, security.

07 — Launch

Live with confidence

Migration, DNS, redirects, analytics, sitemap.

08 — Growth

Scale what works

Monthly dashboard, optimise, scale.

Frequently asked questions

Answers before
you ask.

The questions we hear most during intros, answered honestly upfront.

A complete branding track (strategy + identity + rollout) takes eight to twelve weeks. A logo-only track is faster, three to five weeks. We take the time to do it right — you don't rebrand every year.

We work in feedback rounds. Included as standard: three design rounds with three to five directions each. If no direction lands, we revisit brief and strategy — that's usually the cause. We only release when you're truly happy.

Yes, always. You get the logo in every format: AI, SVG, EPS, PDF, PNG (transparent + white), JPG. Plus a brand book PDF with usage rules, colour codes, typography and don'ts. Yours forever.

A complete branding track for an SMB ranges from €7,500 to €18,000 depending on scope (identity alone or also templates, websites, signage). For larger companies or international rebrands we quote on a per-project basis.

Yes. Naming is a separate two to four week track, often preceding branding. We assess meaning, sound, domain availability and trademark options in your markets.

Book a call

Book a call.

Request a no-commitment call. We like thinking along.