Google Ads campaigns that lower cost and raise profit. No black box, no spun reports. Clear KPIs, transparent spend, decisions based on data — not on hunch.
Keyword-driven ads for commercial intent. The backbone of any Google Ads strategy.
Product ads showing image + price directly. For webshops, often the highest ROAS.
Video campaigns for brand awareness and retargeting. In-stream, in-feed and Shorts ads.
Google Ads pays off harder when a few conditions line up:
A new product launch, a seasonal peak, a hole in the pipeline. SEA delivers the first clicks within 48 hours.
Shopping Ads work best at 25%+ gross margin. Below that, unit economics get fragile.
High customer lifetime value (>€5,000). Then we can bid aggressively without running into the red.
Bottom-of-funnel. Visitors who came once rarely return cold — retargeting brings them back.
For sub-€25 products or B2B with unknown LTV, SEA is riskier. We pre-calculate whether the maths work.
Don't start with tech. Start with understanding. Only once we know where you want to go do we design the route.
Inventory the existing account, identify waste, quick wins.
CPA, ROAS, leads per month. Concrete, measurable, realistic.
Commercial-intent keywords, long-tail, branded vs non-branded. Build the negative list.
Headlines, descriptions, callouts, sitelinks. Per ad group, A/B pairs.
Max conversions, Target CPA, Target ROAS or manual CPC. The right pick per campaign.
GA4 events, GTM, server-side tracking. Cross-device and converted amount.
Ad copy, landing pages, bid strategies. Weekly iterations.
Scale top-performing campaigns, cut waste, test new markets.
The questions we hear most during intros, answered honestly upfront.
We advise a minimum ad budget of €800 per month to gather meaningful data. Below €500 is noise. For competitive markets you often start at €2,000-5,000 per month.
Fixed monthly fee, not a percentage of ad spend. From €600 per month for one campaign, up to €2,000-3,500 for more complex accounts. No hidden costs.
SEO is long-term (3-12 months) and organic. SEA is direct traffic that stops when you stop paying. We often combine both — SEA for fast, SEO for structural.
Yes. Our account managers are Google Ads certified and the agency holds Google Partner status. This gives access to early features and direct Google support.
Fully. You own your Google Ads account, get full data access, and receive monthly reports with cost, conversions, CPA and ROAS per campaign.