Logo, colour palette, typography, photography guideline and all brand assets. An identity that works from business card to billboard, from Instagram post to company van. For new businesses and serious rebrands.
The heart of your identity. Works in black and white, small or large, in print and screen. Not just pretty, functional.
Colour palette, typography, iconography, photographic style and illustration guidelines. The complete visual system around your logo.
A PDF (40-60 pages) documenting every use. For your internal team, external vendors and future partners.
A new logo or full rebrand pays off at these moments:
Start-up or new entity. The identity sets the story right from day one — a repeatable investment that lasts years.
Your positioning has changed (new audience, new market, merger). The old brand no longer fits.
What works in Limburg doesn't automatically work in France or Germany. Cultural and visual calibration.
Logo and identity 10-15 years old. Often enough: refresh instead of full rebrand.
For applying your identity to specific media (billboards, brochures, signage), see the graphic design page. Branding is about identity, graphic design about application.
Don't start with tech. Start with understanding. Only once we know where you want to go do we design the route.
Two to three workshops with team/leadership. Mission, vision, values, USPs.
References, atmospheres, colour associations. Three to five directions to pick from.
Not three variations on one idea, three genuinely different directions so a choice is possible.
Two to three feedback rounds on the chosen direction. Until it stands.
Colours (web + print), typography (heading + body), icons, pattern elements.
PDF of 40-60 pages. Logo do's-and-don'ts, colour codes, typography, examples.
AI, SVG, EPS, PDF, PNG (transparent + white), JPG. Plus webfonts. Personal download link.
One-hour session with your team. How to use it correctly, where what sits, when yes/no.
The questions we hear most during intros, answered honestly upfront.
Logo-only track: 3-5 weeks. Full identity track (logo + identity + guidelines): 8-12 weeks. We take time to do it right — you don't rebrand every year.
Three strong different directions, not three variations on one idea. Per direction two feedback rounds. If nothing lands, we revisit the brief — that's usually the cause.
Yes, always. AI, SVG, EPS, PDF, PNG (transparent + white), JPG. Plus brandbook PDF. All yours forever. No vendor lock-in.
We do a pre-check on trademark for name and logo via WIPO. Official registration via a specialist trademark agency (we know three good ones).
SMB rebrand: €7,500-18,000 depending on scope. For larger companies or international rebrands, bespoke quotes. All-inclusive of feedback and delivery.